Yum Fish Bait with Live Prey Technology (LPT)

It takes time, dedication & skill to stay on top in the world of bass fishing. And the right fish bait. YUM soft plastic baits have accounted for over $500,000 in fishing tournament winnings in the last year alone. With every conceivable shape, size & color, YUM is the only brand of soft plastic baits featuring LPT, a natural shad enzyme fish attractant along with salt impregnation for even more fish attracting power. To be consistent, you need to be more than lucky. You need to fish the most advanced line of soft plastic baits on the water: YUM WITH LPT fishing bait.