New YUM Baits

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    • YUM Mega Flash Tube
    The YUM Mega Flash Tube is dipped in large glitter for lots of flash and is super-charged with LPT (Live Prey Technology) and big salt. Its unique formulation makes this Mega Tube irresistable. Available in 3 and 4 inch sizes and 6 colors. Purchase the Mega Flash Tube now at Lurenet.com.
    YUM Wounded Mega Tube
    The YUM Wounded Mega Tube has a RED tail that represents wounded prey. YUM's exclusive formulation keeps the red from bleeding onto the bodies of the other baits in the package. Super-charged with YUM's LPT (Live Prey Technology) and heavy salt, this Wounded Mega Tube is irresistible to big bass. Available in 3 and 4 inch sizes and 6 colors. Purchase the Mega Flash Tube now at Lurenet.com.
    YUM Shrimp Liquid Attractant
    YUM's exclusive 3X stronger formula with Live Prey Technology is now available in a shrimp flavor. 4 oz. spray-top bottle. Buy YUM Shrimp Attractant now at Lurenet.com.
    YUM Sooie
    The YUM Sooie is a creature / crawler soft plastic bait with swimming legs and a tube style tail. It is super-charged with LPT (Live Prey Technology) and is great for Carolina rigging or flippin'. Available in 4.5 and 5.5 inch sizes and 10 colors. Purchase the YUM Sooie now at Lurenet.com.
    YUM 6 and 7 inch Dinger
    The name says it all! The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This bait presents a very subtle life-like action that even highly pressured fish can't resist. This is the only bait of its kind with a hook slot that provides a weedless bait with a better hook-up. Striper fishermen are finding the 7 inch size to be irresistable to large striped bass. Available in new 6 and 7 inches sizes and 14 colors. Purchase the 6 and 7 inch YUM Dinger at Lurenet.com.
    Tips: Ding 'Em Up, A Bait with Multiple Applications
    Movie: How to fish a Dinger
    YUM 9 inch Houdini Shad
    Packaged with a heavy duty 9/0 Excalibur Saltwater Hook. Striped bass can't resist the erratic swimming action of the 9 inch soft plastic YUM Houdini Shad. Big enough to grab their attention and super-charged with YUM's LPT (Live Prey Technology) attractant to make them hold on. The tail is perforrated. Leave it as a full paddle tail for a slow fall, punch out the middle of the tail for an open paddle tail and a slow fall or cut the tail to make a traditional V-tail. The 9 inch YUM Houdini Shad will be available in 6 colors. Will not be available to ship until March 2024.
    Tip: Houdini Tricks
    YUM Notta Worm
    The YUM Notta Worm is an excellent Carolina rigging soft plastic bait, particularly in clear water. Don't let the name fool you, this soft bait has plenty of fish attracting moves and is super-charged with Live Prey Technology (LPT). Purchase the YUM Notta Worm now at Lurenet.com.
    YUM 4 3/4 inch Houdini Worm (New Size)
    The YUM Houdini Worm's flat bottom allows the worm to dart side to side or down with just a simple twitch of the rod tip. This YUM soft plastic bait naturally searches back and forth as it sinks or rises from the rod movement, making this bait ideal for anytime of the year, especially during post-spawn when fish are looking for easy prey. Houdini Worms are impregnated with Live Prey Technology plus salt to start a feeding frenzy. Available in 14 colors. Buy the 4 3/4 inch Houdini Worm at Lurenet.com.
    YUM Muy Grubs
    YUM Muy (Moo-ee) Grubs are thick-bodied soft plastic grubs for tournament bass fishing and also for large panfish, trout, walleye and many other freshwater and saltwater species. They are loaded with salt and are fortified with YUM's Live Prey Technology attractant. Available in 3 sizes of single curl-tail and a twin-tail grub. All sizes are available in 15 colors. Buy YUM Muy Grubs at Lurenet.com.
    YUM Gonzo Grub
    The twintail skirted soft plastic YUM Gonzo Grub is designed to be fished on a standard or football style jighead (we suggest BOOYAH jig heads). Super-charged with LPT and salt, the Gonzo Grub's skirt and body are molded as one piece ensuring consistent product quality. Available in 4 and 5 inch sizes and 12 colors. Purchase the Gonzo Grub at Lurenet.com.
    YUM Crappie Baits
    Wooly Curltail, Vibra King Tube, Wooly Beavertail - The Wooly Curltail and Beavertail are 1.5 inches in size. The crappie Vibra King Tube measures 2 inches. These small YUM baits are excellent soft plastic baits for crappie and other panfish. Like all YUM products, these crappie baits are impregnated with Live Prey Technology.
    YUM Walleye Grub
    New 4 inch Size! - The YUM soft plastic Walleye Grub was designed by top walleye circuit pros. The wide curl tail produces fish-attracting vibration and action. Like all YUM baits, the Walleye Grub is fortified with YUM attractant (Live Prey Technology) to trigger even the finicky glasseye. Fish it vertically over the flats on a jighead, or in combination with live bait and you're sure to put some fish in the boat. Available in 22 colors. Purchase now at Lurenet.com.
    YUM Boogee Tail
    The YUM Boogee Tail spinnerbait trailer is designed with multiple rings to catch water, giving the trailer an enticing "up-n-down" action. This split-tail spinnerbait trailer is super-charged with YUM LPT (Live Prey Technology) and salt to temp even the most wary of gamefish. 4 inches in size. 6 colors, two with red tipped tails. Buy the YUM Boogee Tail now at Lurenet.com.
    YUM 6 inch G-Shad
    Glass minnows are a favorite of big redfish and trout. The soft plastic YUM G-Shad lure imitates the glass minnow with crystal clear bodies and fantastic decoration packages making them very life-like. With the added feature of Live Prey Technology attractant impregnated in the bait, the YUM G-Shad is a great bait for both salt water and large freshwater species. The 6 inch size is available in 10 colors. Buy the 6 inch YUM G-Shad now at Lurenet.com.

    In addition to these great new YUM products, you will find new colors in these models:

    YUM Wooly Hawgtail
    2 new colors: Watermelon Red Flake, Chameleon
    YUM Zellamander
    10 new colors: Carolina Pumpkin, Dark Grasshopper, Black Neon / Chartreuse, Red Bug, Green Pumpkin / Purple Flake, Gourd Green, Pumpkin Pepper Red Flake, Crawfish Green Flake, Electric Blue, Blue Flek
    YUM Ribbontail
    2 new colors: Red Bug, Chameleon
    YUM Walleye Grub
    8 new colors: Pumpkin Green Flake / Orange, Junebug Chartreuse, Motor Oil Neon, Bumble Bee, Pink Blush, Hot Peach, Butterscotch Chartreuse, Avocado Red Flake / Chartreuse
    YUM Chunk
    8 new colors: Watermelon Red Flake, Crawdad, Blue Flek, Watermelon Gold, Motor Oil Neon, Black, Black Brown
    YUM Croaker Curltail
    8 new colors: Disco Minnow, Blackened Disco Minnow, Seasick Disco Minnow, Lucky Minnow, Silver/Chartreuse, Speckled Grape/Chartreuse, Pumpkin/Chartreuse, Silver Neon Pepper Chartreuse
    YUM Samurai Curltail
    8 new colors: Disco Minnow, Blackened Disco Minnow, Seasick Disco Minnow, Lucky Minnow, Silver/Chartreuse, Speckled Grape/Chartreuse, Pumpkin/Chartreuse, Silver Neon Pepper Chartreuse
    YUM Samurai Shad
    8 new colors: Disco Minnow, Blackened Disco Minnow, Seasick Disco Minnow, Lucky Minnow, Silver/Chartreuse, Speckled Grape/Chartreuse, Pumpkin/Chartreuse, Silver Neon Pepper Chartreuse