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The bar has been raised on what constitutes a feeding frenzy.

Introducing the most potent fish attractant ever devised.
New YUM F2 Ferocity Formula soft plastics produce a massive underwater enzyme release that makes them 30% more attractive to fish than the competition.*

Worms

Worms… it’s what’s for dinner. Remember the first bass you caught on a plastic worm? How about the first time you saw the Dinger work its magic?

Craws

Big, floppy claws, flailing pinchers, stubby bodies and creepy eyes make YUM craws so realistic you'll have to fight off Cajuns toting boiling pots.

Lizards

Any bass angler who goes into spring without enough lizards ought to be kicked out of the boat! Good Lord man, everyone knows that bass hate lizards in the spring, and if you really wanna chap their hides, check out Zell’s infuriating creation.

Tubes

You don’t have to be fishing Lake Erie to tie on a tube (although if you do find yourself at this smallmouth factory and don’t have one tied on, you need to be slapped).

Grubs

The lowly grub gets no respect from the tournament crowd, but you can bet your last Pop-R that all those guys have a full array grubs hidden in a boat compartment.

Creatures

Extra appendages, curly tails, ribs and claws – creature baits don’t look exactly like any specific aquatic critter, but sometimes they’re exactly what fish want to eat.

Baitfish

It's a fish-eat-fish world. Soft plastic lures with a baitfish profile and action can be terror on all kinds of fish, from smallmouth bass to redfish.

Panfish Baits

If you practice catch-and-release-into-grease on big bluegills, crappies and other panfish, you need a bait that fits your technique and fills the livewell.

Money Lures

Money series baits feature super-supple plastic and incredible fish-catching action. The Money Minnow, Frog and Hound sport an outer skin to protect hand-painted graphics and red 3D eyes.

Trailers

The right trailer for your jig or spinnerbait can be the difference between a good day of fishing and a day of seining water. Dress that jig up, because your trailer is the key to half your strikes!

YUM Swag

S.W.A.G.-
Stuff We All Get.
You know you want some. When the fish see you decked out in this distinctive garb, they'll be jumping in the boat.

*Independent testing performed at Mississippi State University.

©2011 PRADCO Fishing. All Rights Reserved.

YUM® F2® is a registered trademark of PRADCO Fishing, Inc