The  bar has been raised on what constitutes a feeding frenzy.

It's a fish-eat-fish world. Soft plastic lures with a baitfish profile and action can be terror on all kinds of fish, from smallmouth bass to redfish.

Houdini Shad™

  • Camo pearl
  • Watermelon Red Flake
  • Watermelon Seed
  • Arkansas Shiner Arkansas Shiner
  • Chartreuse Pepper
  • White Pearl
  • Smoked Shad
  • Black Blue Flake Pearl
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With one twitch of the rod tip the Houdini Shad comes to life with a very erratic swimming action.
This bait is unique in that you can modify the tail four ways to fit just about any presentation you need.

Houdini Shad comes in a 5.0" baitfish profile.

Money Minnow™

  • Tilapia
  • Rainbow Trout
  • Pearl
  • Pearl Chartrwuse Back
  • Pearl Black Back
  • Herring
  • AYU
  • River Shad
  • Bluegill
  • Clown
  • Hitch
  • Hologram Shad
  • Tennessee Shad
  • Foxy Shad™
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This unique swimbait from YUM Bait Company is right on the money! With an ultra-realistic profile, natural swimming action and super-soft body, the YUM Money Minnow has proven itself irresistible to bass and other gamefish. A unique hook slot in the Money Minnow's belly allows for very efficient hooksets and at the same time facilitates straight rigging and true-running performance. The Money Minnow swims sweetly, even when reeled at a very slow speed, which can be the key to enticing strikes from heavyweight fish.

Money Minnow comes in 3.5", 5.0", & 6.5" sizes.

*Independent testing performed at Mississippi State University.