New YUM Products

YUM Tips

01. Houdini's Tricks

02. A Bait With Multiple Applications

03. Tubing for Salmon and Trout

04. Little Things Do Count

05. Power Fishing a Tube

06. Ding 'Em Up

07. YUM Key to Saltwater Success

08. Samurai Striper

09. Mega Suspended Bass

10. YUM Quick Tips

11. Double Trouble (Houdini Shad)

12. Topwater CrawBuggin'

13. My Secret Weapon (Rib Fry)

14. Most Effective Lure Ever Made

15. Flipping YUM Dingers

16. Finesse Fishing

17. Drop Shot Tricks

18. YUM Tips From Our Pros

19. YUM Sooie - A cross Between

20. Use Football Heads For Tubes

YUM Movies

01. How to fish the YUM Dinger

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YUM Catalog

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Live Prey Technology


Liquid Confidence
Webster's Dictionary defines confidence as: convinced. Confidence is part of fishing, whether you are sitting on the bank with friends or competing in a tournament. So it is even more important to have confidence in the baits that you use. To attain this confidence you need to go out and fish with different baits and become familiar with how they work.

I'll tell you something about YUM with the Live Prey Technology (LPT). For me LPT is liquid confidence. I'm convinced that it works. This is what separates YUM from the others.

— Demarius Zacarias
Demarius (Zac) Zacarias, of Van Buren, AR, competes on the Central Pro-Am Tournament circuit